Giovanna Minnena Is a successful entrepreneur, who built a million dollar business, won Manitoba's Woman Entrepreneur of the Year Award, and even got a deal on Dragon's Den for her own make-up product. After years of working too hard she faced extreme burnout and hospitalization not long after discovering she was pregnant with her daughter. She knew something needed to change. She could not go on like this, and there was more important things in life. After which time she restructured her successful business to no longer hold so much responsibility on her shoulders, retreated offline for over a year, and came back home to the heart of who she truly is and what's really important. When it was time to return online, to the entrepreneurial world, she was ready to reinvent herself - as the new women she had become - and tell her authentic story. She wanted her story to help others, and to coach women in business on how to balance wealth and health, spirituality and business, and success and fulfillment. This is where Emily came in. Giovanna and Emily worked together through many strategy sessions reorienting Giovanna's core brand to her authentic, powerful story, refocusing Giovanna's marketing efforts, and redesigning Giovanna's brand to reflect the elevated, fulfilled, wise, wholistic woman she had become.